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Tel. (6) 04-5512588

Mobile. (6) 012-5265839

Email. ipkcoll@gmail.com

1664, 1666 & 1667 Jalan Kulim

14000 Bukit Mertajam,

Penang Malaysia

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(6) 012-5113212

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DIPLOMA IN MARKETING

IPK College's Diploma in Marketing has been designed to provide you with a broad set of core marketing competencies and skills in a business environment. It enables the candidate to capture the dynamic realities of the market place while emphasizing on consumer behaviour, market research and other elements of marketing and sales management.

Introduction

The Diploma in Marketing (DIM) offers one of the best career opportunities for today's business students. This subjects include various marketing disciplines and activities related to selecting, designing, packaging, pricing, advertising, selling, distributing, and servicing of products in the domestic and/or international market. Designed with the awareness that Sales , Advertising and Marketing are critical to businesses which are driven by market demand. The key is to produce graduates who are responsive to customers' need.



Study Outcome

To prepare students for careers in general marketing, sales, advertising, retailing, distribution and customer service fields. Providing the practical knowledge and skills related to planning, managing, and performing sales and marketing activities to meet organisational objectives. To produce competent sales and marketing personnel who understand the marketplace and consumer wants and needs. To produce graduates who are responsive to customers’ demand that greatly impacts an organisation’s success.

 

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