BACHELOR (HONS)

BUSINESS ADMINISTRATION

(N/345/6/1132) (08/25) (MQA/PA13822)

This pragramme teaches the fundamental skills that are required to efficiently run or manage a business. These fundamental skills including organising, analysing, and planning.  This programme is in collaboration with City University.

 

Introduction

Studying for a business administration degree allows you to develop a broad understanding of business organisations and provides you with subject-specific knowledge in areas such as markets, customers, finance, operations, communication, information technology and business policy and strategy.


STUDY objective

This programme has been specifically designed to provide a platform to develop both essential knowledge and skill required to be successful in today's business environment. Practically, this means that along with providing the core business learning elements, the programme focuses on fundamental skill sets, including the ability to analyse and evaluate current issues facing organisations in a global setting.

course module

  • Principles of Marketing

  • Principles of Management

  • Introduction of Management

  • Introduction to Business

  • Bahasa Kebangsaan

  • Hubungan Etnik/ Pengajian Malaysia

  • English for Academic Purposes

  • Introduction to Accounting

  • Principles of Finance

  • Principles of Microeconomics

  • Academic Skills

  • Co-Curriculum

  • English for Employment

  • Business Communication

  • Management Information System

  • Entrepreneurship

  • Principles of Macroeconomics

  • Business Mahtematics

  • Organisational Behaviour

  • Financial Management

  • Ethics in Business

  • Commercial Law

  • Business Statistics

  • Management Accounting

  • Training and Development

  • Small Business Management

  • Malaysian Economy

  • Operation Management

  • International Logistics & Transport

  • Supply Chain Management

  • International Business

  • Consumer Marketing

  • International Marketing

  • Strategic Management

  • Investment Analysis

  • Business Research Methods

  • Brand Management

  • Industrial Marketing

  • International Finance

  • International Marketing

  • International Human Resource Management 

  • Multinational Corporation

  • Strategic Marketing

  • Product Development

  • Tamadun Islam & Tamadun Asisa/ Bahasa Melayu Komunikasi

  • Industrial Training